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Guerrilla Marketing for the Small Marketing Budget

A smallish budget and a need to spend it wisely- a common cry from the small business. But small budget does not mean ineffective – you just need to be specific, memorable, unusual and have a lot of energy.

Be Specific. I think the most important thing to do is ensure that you are aiming at actual potential customers. If you are auto repair guys – you have a head start as most people have cars nowadays so you would think it was easy. But, make sure that you are aiming at people who own the kind of cars that you repair – be that make of car, age of car and/or income level. If you are selling items or services aimed at mums with small children then advertise there. Similarly if you are aiming for purchases from the affluent young or the baby boomers – then advertise where they will see it.

Be Memorable: Second consideration is what you want to market – Have a service or product – or make one up – that you can explain in a few words. Try something like “Bridal Makeup” or “First Car Service” or “Baby Blues Cure”. Notice how the name explains it all. Try and offer something that will be appealing and that no one else is offering. It is far easier to sell a particular service on a small marketing budget than it is to sell all that you do! Identify your company with good branding – one that sticks in the mind – like “The Spanner Man”, “Jim’ll Fix It”, “The service you can trust”, “Blushing Brides”, “The Lawn Man” – you get the idea.

Be Energetic: Be prepared to undertake a lot of walking, contacting people and standing giving speeches.

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Woopidoo.com Quote for September 2005

It doesn’t matter how many times you fail. It doesn’t matter how many times you almost get it right. No one is going to know or care about your failures, and neither should you. All you have to do is learn from them and those around you because... All that matters in business is that you get it right once. Then everyone can tell you how lucky you are.::: Mark Cuban :::

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